Media Company · Traffic Arbitrage · Ad Safety

We Buy, Optimize, and Monetize Digital Traffic at Scale

Cresittel is a media company operating its own portfolio of web properties. We acquire traffic, monetize through premium ad exchanges, and protect every impression with proprietary anti-fraud technology.

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We monetize through

We operate a network of content websites monetized through Google Ad Exchange, premium SSPs, and direct advertiser relationships. Our in-house team handles everything — from traffic acquisition and content operations to yield management and fraud prevention. Clean traffic. Real engagement. Verified revenue.

How We Operate

Our Model
01

Traffic Acquisition

We source and purchase traffic across multiple channels — search, social, native, and programmatic — identifying high-margin opportunities in real time.

02

Content Properties

We own and operate a portfolio of web properties across multiple verticals, each built for engagement, ad viewability, and long-term audience retention.

03

Yield Optimization

Every page is monetized through a multi-layer demand stack — Google AdX as primary, with header bidding across premium SSPs to maximize auction pressure and CPMs.

04

Anti-Fraud Engine

All acquired traffic passes through our proprietary fraud detection system before a single ad impression is served. We protect our accounts and our partners' trust.

05

Data-Driven Decisions

Real-time analytics across every stage of the funnel — from traffic source quality scoring to per-impression revenue attribution and margin analysis.

06

Policy & Compliance

Continuous automated monitoring for ad policy violations, content quality, ads.txt integrity, and exchange account health across all our properties.

Our Ad Stack

Monetization
Primary

Google Ad Exchange

Our properties are directly integrated with Google AdX, accessing the full Authorized Buyers marketplace with optimized floor pricing and real-time bidding.

Header Bidding

Premium SSP Demand

We run Prebid.js with direct seat connections to Magnite, Index Exchange, OpenX, PubMatic, and Xandr — ensuring maximum competition on every auction.

Server-Side

Amazon TAM

Server-side header bidding through Amazon's Transparent Ad Marketplace adds incremental demand without impacting page load performance.

Backfill

Smart Fill Layer

Intelligent waterfall with AdSense and contextual networks ensures near-100% fill rate while maintaining strict quality and CPM thresholds.

Protection

Pre-Bid Fraud Filtering

Every traffic source is scored and filtered before impressions reach any exchange — protecting account standing and ensuring only verified traffic is monetized.

Monitoring

Account Safety

24/7 automated monitoring for policy flags, suspicious traffic spikes, and ad quality issues across all connected exchanges and properties.

● Core Technology
Our Anti-Fraud System for Internet Traffic

We built our fraud detection in-house because our business depends on it. Every click, impression, and session is analyzed in real time before any ad is served. We don't clean up after — we prevent.

Behavioral fingerprinting across 140+ device and session parameters
Bot detection with sub-50ms response on every ad request
Click injection and attribution fraud mitigation
IP scoring — datacenter, proxy, and VPN classification
Traffic source quality scoring before monetization
AdX and SSP policy violation prevention layer
REQUEST  → 185.23.xx.xx DE
DEVICE   → Chrome 121 / Win11 ✓ VALID
SESSION  → 3.2s dwell / organic ref
BEHAVIOR → scroll 68% / 2 clicks
BOT_SCORE → 0.03 PASS → ADX
REQUEST  → 91.108.xx.xx RU
DEVICE   → Headless / No JS
SESSION  → 0.1s dwell / direct
BEHAVIOR → no scroll / instant click
BOT_SCORE → 0.97 ✕ BLOCKED
REQUEST  → 44.56.xx.xx US
DEVICE   → Safari 17 / iOS 18
SESSION  → 1.1s dwell / paid ref
BEHAVIOR → scroll 12% / 0 clicks
BOT_SCORE → 0.41 ⚠ REVIEW

Interested in Working With Us?

We're open to partnerships with traffic sources, advertisers, and technology providers who share our commitment to quality and transparency.